6 小时前
The IP Flywheel That Turns Stories Into Culture 🦕
every lasting brand runs on a loop.
Story → Fandom → Product → Expansion
below is how this loop turns creativity into culture.
1) story
started as a clay-animated universe built around humor, emotion and identity.
→ storytelling first, ownership later.
2) fandom
emotional storytelling built connection.
→ over 10K holders joined not to speculate but to participate through art, memes and shared culture.
3) products
narrative turned into tangible experiences.
plushies & merch lines
mobile game with Gameloft
39-episode animated series with Mediawan
→ each product extended the world and deepened engagement.
4) expansion
moving from Solana to Sui
launching HEEBOO for community-owned IPs
bridging Web3 with mainstream media & gaming
→ every move fed back into the same storytelling loop.
Impact 👇
now an evolving IP ecosystem powered by creativity and emotional ownership.
most projects chase hype → this one builds meaning.
stories don’t fade with market cycles → they adapt, grow, and endure.
@Claynosaurz - turning digital fandom into lasting culture.
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