6h ago
The IP Flywheel That Turns Stories Into Culture 🦕
every lasting brand runs on a loop.
Story → Fandom → Product → Expansion
below is how this loop turns creativity into culture.
1) story
started as a clay-animated universe built around humor, emotion and identity.
→ storytelling first, ownership later.
2) fandom
emotional storytelling built connection.
→ over 10K holders joined not to speculate but to participate through art, memes and shared culture.
3) products
narrative turned into tangible experiences.
plushies & merch lines
mobile game with Gameloft
39-episode animated series with Mediawan
→ each product extended the world and deepened engagement.
4) expansion
moving from Solana to Sui
launching HEEBOO for community-owned IPs
bridging Web3 with mainstream media & gaming
→ every move fed back into the same storytelling loop.
Impact 👇
now an evolving IP ecosystem powered by creativity and emotional ownership.
most projects chase hype → this one builds meaning.
stories don’t fade with market cycles → they adapt, grow, and endure.
@Claynosaurz - turning digital fandom into lasting culture.
2K
3
The content on this page is provided by third parties. Unless otherwise stated, OKX is not the author of the cited article(s) and does not claim any copyright in the materials. The content is provided for informational purposes only and does not represent the views of OKX. It is not intended to be an endorsement of any kind and should not be considered investment advice or a solicitation to buy or sell digital assets. To the extent generative AI is utilized to provide summaries or other information, such AI generated content may be inaccurate or inconsistent. Please read the linked article for more details and information. OKX is not responsible for content hosted on third party sites. Digital asset holdings, including stablecoins and NFTs, involve a high degree of risk and can fluctuate greatly. You should carefully consider whether trading or holding digital assets is suitable for you in light of your financial condition.