CT Marketing Leads - study @PlasmaFDN if you want a masterclass in narrative building. TL;DR: → every post reinforces their central story: stablecoins will power the future of finance, and Plasma is leading this revolution → position XPL as a movement, creating user loyalty → instead of speculating, their story-telling makes it seem like Plasma is inevitable, and YOU are alongside them in this journey Central Focus Plasma's content is built on three core content streams: → core theme: simple, memorable slogans that reinforce their thesis → education and data: charts and insights showcasing stablecoin adoption, flaws in the current Web2 system, and how Plasma fixes this → validation: announcements of major partnerships that strengthen their credibility and validity behind achieving their vision Look at the consistency on their posts. They constantly centre their messaging around memorable slogans such as "trillions", "money 2.0", etc. On other posts, they perfectly couple data and...